Babao, typically specializes in designing, manufacturing, and marketing a variety of lip color products, catering to diverse consumer preferences with a range of shades, finishes, and formulations such as matte, gloss, or satin. They also often emphasize quality ingredients, innovative packaging, and branding to differentiate themselves in a competitive beauty industry. Many also focus on cruelty-free, vegan, or eco-friendly options to appeal to conscious consumers